@alanv
Good point! Definitely harder, for some even impossible, to exit Watch Tower after JW baptism.
@BluesBrother
Sanderson's use of the theme 'come to Jesus by
baptism' was not the typical casual use of the topic when we compare the
frequency and intensity of its use over recent years. This appears to
be another part of a strategic rebranding of the JW product slanting
more toward a Jesus/baptism centered message. The real underlying core message, of course, remains the same: 'Prove your loyalty to Watch Tower rules, or be dead forever', but now more candy coated with Jesus. Call it, Flavor-Aid...
2020 JW Service Year Text is:
"Go, therefore, and make disciples..., baptizing them."
May 2020 Study Edition:
"Daniel says that the survivors will have their names "written down in the book." (Dan. 12:1) How do we get our names in that book? We must give clear evidence that we have faith in Jesus, the Lamb of God. (John 1:29) We need to get baptized... Now is the time to build trust in Jehovah and his organization of loyal servants."
2016 saw the rebranding of all JW midweek meetings merged and renamed as "Christian Life and Ministry Meeting" so as to appear more Christian.
Individual members of the Watch Tower governing body have been observed (and recorded) lecturing audiences with an unusually forceful push toward baptism, especially baptism of children, as John Cedars' recently blogged an assortment of evidence (which includes recordings of governing body members) that indicates the governing body of Jehovah's Witnesses is deliberately leading a strategic campaign for more baptism entrapment:
Link: John Cedars' Blog: Baptism Entrapment
They celebrate the baptism commitment of naive minor children
Edited: to attach Cedars link