Hotpepper, I somehow doubt those numbers. It would be interesting to actually see actual costs involved but $.03-.05 cents seems very low to me, unless you are only including the direct costs.
They did use good quality paper, color inks and generally produced a good product for what it was designed to do.
There are so many other costs involved in producing these type of products. Freight, trucking, maintenance on trucks, fuel, insurance, amortized costs of machinery, maintenance, training, and the list goes on and on. Add to that the preparation costs, design, proof-reading, translation, and the costs are a lot more than what we may think. And that doesn't factor in all the stuff they printed for "free" that didn't have a price tag; KM's, tracts, assembly badges, assembly programs, memorial invitations, plus a lot of other stuff that does not immediately come to mind. Yes, a lot of the work is/was done by "volunteers" but in-house volunteers still have a cost attached (food, health care, personal services, maintenance on living facilities, etc.)
If printing stuff was really a money-making operation, the Society would figure out a way to still do it.
Rub a Dub