When I heard this recently at the meeting, my impression for the Governing Body's intent is to once again ramp up the fear factor in the brotherhood to underscore the nearness of Armageddon and to energize the field service activity.
However, the Governing Body is beating a dead horse (or rather two dead horses) in this regard. Firstly, the global territory is clearly drying up, with most western countries being symbolic dust bowls. but secondly and perhaps more importantly, the Brotherhood (in my circle at least) rarely talk about the nearness of Armageddon, nor do people chat about their dreams of living in panda-world. Most are just going through the motions of being a Witness, doing the least they can get a way with.