Cults eat their own. They also circle the wagons when stressed. This smacks of both. The Dark Lords are having to juggle presenting a 'balanced' non-cultish view to the general public while doubling down on its members at the same time.
Any male that is successful enough to afford his own Internet account (or smart enough to use Starbucks') is going to avoid the Dark Tower; that isn't going to change in like, forever. The Dark Lords have to know this. The only option is to shame, emasculate and humiliate its male members into performing. And that's a time honored method to ensure none of them will be able to get it up. I suppose the next step from the Dark Lords is pointing and laughing.