@TTAT2 I think it starts at 10:13
In the late 70's early 80's there was a very small window where the society seemed to be a little more moderate. This is when they started to say that "sacred service" included doing good works. I remember this quite clearly because It was emphazied at the pioneer school.
This use of "sacred service" didin't last very long. I would say 1 year or 2 and then they went back to teaching that sacred service referred only to spiritual aspects of the worship such as meeting, commenting and service.
Now they are back at it. This time they are doing it for different reasons. No doubt, they are receiving critisism over their charitable status and a bigger reason is that the preaching work is really dying, hours are diminishing and they are coming up with creative ways of keeping the momentum going.
I wonder if they will have a column on the service report for how many good deed done in a month.