Their mindset is ONLY the WORLDWIDE WORK. That is it, nothing else. Publish Publish Publish books books books mags mags mags # # #.
I believe that these publications are an investment. They are distributed to the witnesses and the public, but they are not given away for free. A contribution is encourgaged when the witness picks up his publications and when they are placed in the ministry a contribution is encouraged from the household, which the brothers are encouraged to turn over to the watchtower.
So the Worldwide Work generates an income. It is all money driven and they are no better than the funamentalist religions we see on television. Money is the be all and the end all and it is always couched in spiritual terms to make it seem as if it comes from God. It doesn't. It comes from greed and ultimate power.