What's really ironic is that, for all the rhetoric about being "separate" from the world, they are - in reality - just as interconnected with it as any other church.
From an outsider's perspective, WTS is very "worldly". Forget churches, it's built like a corporation with it's company men salespeople. Spirituality is fluid, not rigid, it isn't stacked neatly and organized as a corporation is. Spirituality stands on it's own without labels and repetition.