I agree with nicolaou. The religion that I once loved and served has declined and is declining. It truly is not the same religion it was a few decades ago. My now-deceased JW grandfather would be shocked to see what the religion is now.
It used to appeal to intelligent, thinking, reasonable, stable, successful, discerning people, but not anymore. Just in my area alone, I know of eight engineers (5 electrical, 1 mechanical, 1 chemical, 1 civil), two dentists, an attorney, two medical doctors, a college professor with a doctorate, a schoolteacher with a bachelor's degree in physics, and a number of successful business people who became JWs back in the 80's. Also, in the 70's, a number of really smart ex-hippie types came in - the kind who think deeply.
That does not happen anymore. JWdom no longer appeals to such ones. The internet has killed "the truth." If JWdom were what it claims to be, the internet would have been a great asset - a great tool for the advancement of "the truth." Ironically, JWs claim to be lovers of light, whereas the org actually wants/loves darkness. It doesn't want the great light the internet brought. It can't stand up to scrutiny under the light of the internet. It wants to operate under the cover of darkness.
The org preferred the time when information was not readily available or easily attainable. It used to write about how the Catholic Church didn't want the Bible to be available in the everyday languages of the people so that they could be more easily controlled, wouldn't be able to recognize wrongs in doctrine, etc. Well, similarly, the JW leaders don't want JWs and others to be well-informed. They don't want their wrongs, deceptions, failed predictions, outright corruption, looney teachings, etc. of the past to be known. The org can no longer be deeply analytical or doctrinal in its writings because it knows it can be easily challenged now. It has to play it safe now. It is now more of a social or lifestyle religion. The parts of the religion that appealed to the intelligent types of people mentioned earlier are gone.
It really doesn't matter to me what kind of numbers the org reports. The whole "feel" of the situation is different now. The JW "preaching" work is now a lame, puny, faint whisper. So, the whole damned world is about to be violently destroyed? If so, where is the clear, bold warning? Where are the Israelites marching around Jericho giving a great, clear, bold shout?
JWdom is a mere shadow of its former self. It is a sinking ship. Its glory days are over. Its heyday is over. It is flapping at the water trying to keep from drowning. It is no longer proactive; it is now just reactive. It will never again regain the momentum it had in, for example, the 80's. In this 'final hour of the last days' when it should be growing and strengthening, it is weakening. Its presence and appearance and countenance and actions are indicative of sickness.
So, yeah, it's declining.