This is JWs saying "Look at us. We're cool. We're hip. We're normal people. See, we like to have fun!" But, it just doesn't work. They still look like the corny, self-righteous, naïve, not hip, not cool, goody-goodies that they are.
A few years ago, in a previous job, I was sent a number of times to work on some equipment at a Walmart in a small town in the southern U.S. Every time I would see women who were obviously part of some local church or religious group. They had very long hair, usually in a bun or under some kind of head covering, they didn't wear pants (only skirts and dresses), and they just had the look of backwards hillbillies.
What was interesting, though, is that I would often seen their teenaged daughers wearing denim skirts and Nike shoes as if they were saying "Look at us. See, we're hip. We're wearing denim and athletic shoes." It just didn't work.