GB knew that people would look at 2014 with so much of groaning and pain, hence diversion is the key!
Thus, they effectively diverted their flock’s attention (from frustration of not seeing end after waiting for so long from 1914) into a burning thought of IMMINENT end—A phrase they have been using from their very inception.
For this, they have the support of 1 Corinthians 10:11 which implied end would come in the FIRST CENTURY itself: “These things happened to them as examples and were written down as warnings for us, on whom the culmination of the ages has come.”