Winston pretty much nailed the WT press release statements to the wall, but here's more duplicity:
...the facilities in Brooklyn produced almost 50 percent of the books used in the Bible education work for which Jehovah's Witnesses are known worldwide...
...The Watchtower, has ... the largest circulation of any religious journal and is by far the world's most widely translated magazine...
There are three examples of spinmeister-ism at play here.
1. There has been no poll conducted that I've ever seen that proves JWs are known worldwide for "bible education work." I am pretty certain that if you sat outside any office building in any major city and polled everyone who walked out the front door, one of the LAST things people would say they recognize about JWs is that they are involved in bible education work. So they are hardly "known worldwide" for this; the language is designed to reposition themselves.
2. The word "circulation" is widely misused in the publishing industry. All reputable magazines have their circulation audited independently by huge firms that do this for a living and have reputations to protect, and when, say, Ladies Home Journal tells you their circulation is, oh, maybe 2.5 million, that number's been verified. Also, that's the number of copies they sold; in other words, somebody went out and bought the magazine; they sought it out. Free publications are not eligible for circulation audits for the most part; if and when they are accepted for an audit by a legitimate firm, the audit must be based on proveable distribution; in other words, receipts from Post Office for mailing X number of copies, or some such. No reputable auditing company would ever accept the number of copies that are PRINTED as the same thing as CIRCULATION. They are not the same. Even audited publications print many more copies than they circulate; lots of copies are used in-house, or are returned from news racks, for example. The WT press release wants you to believe this is REAL circulation but everyone on this board and in every KH across the globe knows that many, many of these magazines simply pile up on book shelves, or in the bottom of book bags, and are eventually tossed out.
3. The term "widely translated" is used to suggest that people are so eager to obtain these precious magazines that all over the world folks are translating them into their own languages. Not so. If you back up a few sentences, the press release acknowledges that the society itself translates and publishes these in many languages. There is absolutely NO evidence that anyone else, anywhere, translates these magazines into other languages (in significant numbers, for general distribution). But that's what the WT spinmeister means to imply.
That's my take on it, anyway.