They've already done it. It is now a social circle that would never have been allowed 15 years ago. Publishers and even pioneers taking pictures and making videos for Facebook and Instagram. Remember when we were counseled for even thinking of social media?
Kids are now regularly up on the platform having a "share" in the midweek meeting.
There is now a welcoming committee at the assemblies resembling most big churches
The R&F don't need any knowledge any more. Just direct interested ones to the website. Less printing means less pressure to keep up with the latest food and gave it realized you don't actually read the mags.
I honestly think this generation of kids coming up will be the staying put, its too easy of a religion because they really aren't teaching doctrine anymore.