Monthly issue of Awake increases circulation (page 3)

RunningMan

"Assuming each copy costs $0.75 to produce this is a savings of $9,954,000 per month or $119,448,000 per year. Now that is a chunk of change!"

It's not even close to being $0.75. My employer publishes a magazine (among many other things). It has a circulation of 110,000 and is usually 64 full-gloss pages, with every page 4 colour. The total cost, before advertising sales, is around $.80, but that includes $.50 postage. So, the net cost is $.30, but that includes double the pages, higher quality paper, full colour printing, relatively low volumes, and paid staff and writers. If the WT and Awake rags cost more than $.10 a copy, I'll eat my shirt.

Personally, I'll bet they don't cost $.05. (And that's in Canadian dollars).

daniel-p

I think it is more something like 75 cents per mag. You have to count labor; of course Bethelites don't get paid but they do get room and board, which amounts to more than what the Society would be paying workers, especially for overseas printeries. There are so many services provided at Bethel, they have numbers for how much it costs them for each Bethelite, and how much it costs them to print one mag. I heard the figures when I was at Bethel, but I forgot since then....

Honesty

I just have one question and I don't care what they cost to produce.

How am I going to stay on my well-balanced spiritual feeding program with one less magazine to digest each month?

Why is Joe Hoba letting me down?

Finally-Free

How am I going to stay on my well-balanced spiritual feeding program with one less magazine to digest each month?

Maybe it's the spiritual equivilent of being on a diet - reducing, but not eliminating junk food.

W

metatron

guys, see:

www.freeminds.org/history/presroom.htm

While the information is a bit dated, it still gives you some idea how little these magazines cost to produce. More than that, it tells

you that one of the Society's greatest efficiencies was engineered by an "apostate".

metatron

guys, see:

www.freeminds.org/history/presroom.htm

While the information is a bit dated, it still gives you some idea how little these magazines cost to produce. More than that, it tells

you that one of the Society's greatest efficiencies was engineered by an "apostate".

metatron

Truth.Seeker

I would venture a guess that since the society no longer has a place at the un's library, they are running short of research material.

LDH

So it's official? The Awake is down to ONE issue monthly!!!!

Jehovah sure is ~~a simple god!~~ simplifying things down to the end!

Pistoff

Old Circulation: Two issues at 22,842,000 copies (Total of 45,684,000 per month)
New Circulation: One issue at 32,412,000 copies (Total of 32,412,000 per month)
This is a net DECREASE of 13,272,000 copies per month.

What this means is:

1,000 magazines rotting on non-witness shelves or lining their birdcages;

32, 411,000 magazines sitting on JW shelves or lining THEIR birdcages.

P

jwfacts

When i was in bethel in the 90's it was 22 Aussie cents per issue. I dont know if that was variable costs or also included fixed costs like depn of the equipment. Anyway, that still is a saving of $84 million dollars a year, not counting shipping costs.
They need to increase the amount of Awakes as every Watchtower will still need a companion so the Awake will be offered twice as often at the doors. I am surprised that it dropped by so much.

Monthly issue of Awake increases circulation

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