I think this would cause anyone who knows better to miss more meetings. The society is so stupid that they are doing it to themselves.
We are in a new age -- the age of information. They're hoping the old ones who were there will die off and they wont leave anyway in the meantime because "where would they go?"
The younger ones who weren't there may fall for it and the society banks on that they won't look it up. I fell into this category once. And look at me! Just type in Jehovah's Witnesses in any search engine and the truth will slap you in the face! It's going to backfire. Wait and see.