If this is for your personal situation, consider treading carefully.
Some women equate gifts with love. That may have been the way they were brought up. It doesn't mean they are gold diggers or taking advantage of the men in their lives. (I have a relative who fits this description.)
Also, men don't understand why women spend as much as they do on clothing, shoes, etc. If a woman has an active social life, different clothes are needed. If a woman is in a professional level job or in a creative-type job, a certain image is expected. It costs money to maintain that image. To a man, spending $300 or more for a purse is ludicrous. A fashionable women would think nothing of it - and may spend even more for higher end designers. Additionally, some women feel insecure/inadequate/frumpy unless they wear designer fashions, which cost big bucks.
This make come down to a values difference between you and your woman regarding money. It's one of the major sources of contention between couples. The problem is amplified if one is frugal and one is a spendthrift.