I posted earlier on about coffee flavoring like everyone else in this thread.....BUT.....
I HAVE TO say that the brand of coffee is very important to me. I only use Yuban and don't like any other brand I've tasted and I've tried quiet a few. I used to drink Maryland Club long ago until their coffee started tasting like something swept up off the roasting room floor when they were going out of business. Then I found that Kroger's own brand of Columbian coffee beans freshly ground in their store were perfecto! But then they've been overrun by other "now famous" brands that all taste like crap.
When I go to the grocery store to get Yuban, I have to search, because stores that carry Yuban only have a small amount compared to the more well-advertised brands. And sometimes I find that someone who's stocked the shelves with their coffee company's brand will even go to the lengths to HIDE the Yuban, trying to take over their small slot. When I've seen this, I've rearranged the coffee cans for Yuban, so they can be seen, too, and reported the bad behavior of the other coffee company's delivery person to the store manager.
All the other brands I've tried taste like crap. Yuban's the best and I've had raves over it when I make it for company.
Frannie B