Marketing
Marketing is seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.
Jehovah's Witnesses have been producing a large amount of literature since 1879. Bibles,tracts,books,Watchtower magazines and Awake magazines. The literature is often discribed as ''spiritual food'' distributed by the ''faithful and discreet slave''.
Isn't the Watchtower Study,Ministry School,and preaching work just a form of marketing the literature of the WTS?