Is it a coincidence that as of January 2009 the monthly publisher counts have been dropped from the Kingdom Ministry?
No, I don't think its a coincidence at all. There is something else going on but I can't put my finger on it. For an organization that is OBSESSED with numbers, not having them in front of everyone every month is a pretty significant change. They are certainly attempting to reposition themselves but I haven't a clue how.
SBF - Many on this forum seem to assume that very large numbers of Jehovah's Witnesses don't believe in it any more and only keep going because of a mixture of habit, fear of shunning, and social ties. I doubt that very much.
While I agree there is a tendancy to project, I disagree that most are "all in". If they were, they would be following things much more closely. Meeting attendance is not nearly as good as it once was (from my personal observations), the urgency in service just isn't there, "higher" education is being villified yet my personal observation from 3 different parts of the US with elder/ms kids is that it is being for the most part ignored, entertainment choices are definately not in line with WTS guidelines. Basically, my personal observations among JWs that most in the congregation would consider strong is that they would be considered weak JWs 20 years ago. The level of committment just isn't as strong as it once was.
I do agree with you that they could once again return to strong growth, but the only way that will happen is the rise of another Franz like oracle who can get the masses energized again. Apathy is their single biggest organizational issue in my opinion. Get folks excited about it again, set a date with conviction and I think you would see more committment from the rank & file. But, then you would run the risk of having a great disappointment again. But, you could at least get more short term growth.