No matter what tune they play, the membership will dance to it.
This is the obvious sign of cult behaviour. Because they've made this claim to have been established / or appointed by God, this is why they have the "right to command their followers , and this is why the followers 'obey' because they truly believe they have this God given authority. They know that when they put something in the watchtower it will not be questioned...but blindly adhered to without question.
So then, Gods word is not the final authority, but their word is the final authority. What power they have ! The membership truly feel they are making the choice in complying and agreeing with everything they teach, but what they don't realize is that if they stopped "playing the music" they wouldn't even be walk on their own strength. The org. has the music playing continually, just sometimes they turn it up a bit louder.