If a corporation was increasing in profit margin 15% a year steadily. They would be very happy. If that increase suddenly started to be less and less, even though it was still an "increase" would they rest on their laurels? Would they be happy that now 10 years later they are still getting a steady 1-2% increase? Isnt that in fact a DECREASE?
That is what is happening with the JWs. Its not anybodys wishful thinking. They are spending exponentially more time out banging on doors and in bible studies with less and less converts to show for the effort. And the great majority of their converts are not converts at all, but the children of existing JWs and they werent found in the ministry. So that number of new publishers to hours in field service becomes rediculously high and nigh on useless.
The more they decrease, the more their numbers and attendance shrink (and the attendance at the Memorial isnt any more an indicator of interest in the cult than attendance at Christmas Eve services would indicate there is going to be an influx of butts in seats the following Sunday) the tighter their grip becomes on the rank and file. The more pharisaic rules they add. The stricter their position on contact with apostates and exjws...particularly family members....becomes. And the more they are hated.
Its a self fulfilling prophecy. They are going to self destruct just like that snake that eats its own tail.