I can conceive of all sorts of things they could be doing to motivate and improve the organization. The fact that they can't suggests to me me just how slack this cult has gotten.
Exactly!
Just look at how hot-n-bothered everyone got at the introduction of "Family Worship night". Look at how bug-eyed they get when there's a new book or video.
Most of the 7 million want to believe, want to "serve Jehovah", want to throw themselves into it - but are bored by routine and dreariness.
The GB could do a bazillion things to jack up enthusiasm - but they don't.
My take is that pretty much anything they could do to motivate the troops would require a loosening of their iron grip. They are so addicted to power that the thought of allowing even an iota of breathing room petrifies them and they are once again parlyzed into inaction.