Just done some quick number crunching and most of the report does show quite good increase for them.
However the interesting thing I found was the following
Average publishers 2009 =7,046,419 Average publishers 2010=7,224,930 = 2.5% Increase
Average baptisms 2009 = 276,233 Average Baptisms 2010= 294,368 = 6.5%
So it shows 6.5% increase in baptisms and only 2.5% in average publishers
So as usual they attract new ones but then lose many of them after their baptised