. . .
The Watchtower is a frightening Organization.
Good points about rituals, Sab. I think it is important for us to use terms such as this precisely because they accurately describe what the Watchtower doesn't want its members to know it's doing. Rituals are what build solidarity, belief, and belonging. For the Borg, it is ALL ABOUT rituals.
The fact that they fastidiously avoid the term when talking about their own rituals means we need to expose it for what it is. They call it "regular spiRITUAL routine" but that's just another loaded euphamism. It is all ritual designed to strenghten the Borg ties.