A series of simple, anonymous postcards - that's it.
I've secured a domain name from which to organise the project and, most importantly, I've got a great deal from the bulk printers I use for my business - but this is not and never will be totally free. I have to be up front and state that from the beginning.
The idea.
It's easy. An eye-catching postcard with a powerful image on one side and 2 or 3 short sentences on the other. Many will of course throw them away immediately but here's the thing - a regular card with new information sent no more than once a month will be hard to ignore forever, it may even become anticipated!
We could have standard 'stock' cards for long standing issues like blood, shunning, 1914/generation etc and topical cards as needs arise. I've knocked out a few intro cards to prime friends and relatives for what's coming their way and posted them below.
Technical Specs.
Flyer DIN A6 long
250gsm gloss card
4/4 (full colour) double-sided print
Finished format: 7.4 cm x 21 cm
Artwork format: 7.6 cm x 21.2 cm
If you would like to assist in producing new cards you can send me artwork in .jpeg format with a minimum resolution of 300 dpi. Text will be limited to approximately 800 characters so brevity is essential - edit, edit then edit again!
Costs.
I anticipate charging no more than £0.04 per card. That's right just 4p plus p&p. To make this viable I'll need to sell the cards in minimum quantities, probably a pack of 25 because that will fall within the 'Large Letter' rates for postage in the UK and International size and weight restrictions for postage overseas. I will not 'pad' postal fees.
Will I be making any profit? Define profit. I'll cover all costs involved but at £0.04 per card I'm hardly going to give up my day job. I'm simply considering this as an ongoing campaign in our collective efforts.
Summary.
A couple of quid will buy you a pack of 25 glossy, professionally produced postcards that you can mail anonymously to family or friends. There will be a website you can order from and new postcards will be offered regularly to keep the interest and attention of your loved ones.
You are encouraged to offer suggestions, artwork and text for new postcards on any topic you feel would benefit a JW recipient. Let's collaborate!
Actual size examples:
Here's one that will look familiar to many, does anyone care to finish it?
Does an idea like this have any potential? Is it worth me investing the time, effort and perhaps £200+ to get the whole thing setup?
Nicolaou