I just read through the Zuckerberg letter to potential investors about the upcoming IPO. Whether you love or hate FB, its interesting to consider how much of a problem it is for the WT. Here are a couple of paragraphs from the letter that I really liked: Full letter is here
At Facebook, we're inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press and the television - by simply making communication more efficient, they led to a complete transformation of many important parts of society. They gave more people a voice. They encouraged progress. They changed the way society was organized. They brought us closer together.
Today, our society has reached another tipping point. We live at a moment when the majority of people in the world have access to the internet or mobile phones - the raw tools necessary to start sharing what they're thinking, feeling and doing with whomever they want. Facebook aspires to build the services that give people the power to share and help them once again transform many of our core institutions and industries.
And one more snippet here:
Personal relationships are the fundamental unit of our society. Relationships are how we discover new ideas, understand our world and ultimately derive long-term happiness.
Its easy to see here how Zuckerberg sees FB as a tool to help people communicate, to exchange ideas, information, etc. Contrasted to the WT mission of isolation, hate, and death to opposers via Armageddon, its easy to see who the winner will be long term.
Some of the ridiculous articles recently about shunning DFd family in all ways possible I think are targeted at FB users. Its easy for a JW to see how their DF'd relative is doing through the internet, and of course they see well adjusted people living their lives and - GASP- being happy despite living outside the walls of the Watchtower.
I don't have any delusions that they WT is going down in a ball of flames or anything like that. And I'm not saying FB is out to get the WT. But the WT is running scared of ALL information that flows freely, and there is no way to stop that now.