It is important because the G B says that it is important..........
despite the lack of partakers, there is at least a measure of ceremony and procedure , so it is different to the regular meetings...
They have the chance to dress up the platform with flowers.....
The evening is handled with a measure of solemnity to add gravitas to it. There are no q & a, no quips , nothing unrehearsed.........
The whole procedure of "the emblems" is done in a way that makes it seem special, almost Holy. The speaker invites another elder to the platform to say a prayer over the "bread", the body of servers approach and are individually served with the bread, they then go among the audience who are all afraid of dropping it and have to maintain a respectful silence....each plate is handed carefully back to the speaker .....The last server ceremonially "serves" the speaker who gives in back before getting it in return to place on the table....Then the whole thing is done again with the wine..
Some of them might even spare a thought for the death and resurrection of Jesus Christ, too