Slimboyfat - I'll first give you a bit of background....
Another poster on this forum started a thread asking "which countries are losing the most publishers?" or words to that effect. I decided to investigate. It occurred to me that there is no reliable way of finding out how many publishers leave the organization each year (without asking the Society, of course), but you CAN get some idea simply by subtracting the number of baptisms (the only real statistic expressing "growth" in membership) and seeing whether there is a negative difference as a result.
Obviously, it is far more complicated than that. For example, the same people in the "baptized" figure will already have been reporting among the total publishers as unbaptized publishers. However, the "baptized" figure does still indicate roughly how many new adherents are being attracted annually, assuming that those attracted in a given year are roughly the same as those attracted the year before.
What you find when you "factor out" the baptism figures in this way is that, in the majority of countries such as America and Brazil, publisher retention is not keeping pace with publisher attraction. You obviously can't see why it is useful to know this, but it is useful for two reasons:
- The global number of baptisms is decreasing. For 2010 it was 295,368. For 2011 it was 263,131. That's an 11% drop in baptisms.
- The amount of ministry hours it takes to produce a baptism is rising. In 2010 it was 5,452 hours. In 2011 it was 6,488. That's an astonishing 19% increase in the number of hours required for each conversion.
So you see, producing a "net reduction" that discludes baptism figures is a useful figure after all, because all indications are that fewer people are getting baptized, at least over the last two years.
After crunching the numbers, I discovered that 152 lands LOST publishers after baptisms were removed, compared with only 53 that GAINED publishers regardless (2 countries had precisely 0 gain/loss). Even without baptisms, Mexico gained 7,560 publishers, "30 Other Lands" gained 1,044 publishers, Guatemala gained 524, Honduras gained 139, Panama gained 114, Venezuala 95, and so on.
Yes, there are many factors to consider. Mortality rates are a major one, and I haven't dismissed the idea of factoring those in at some stage. The net increases in publishers for those 53 countries mentioned above may result in higher than normal baptism figures in next year's report, as newly added unbaptized publishers from 2011 get baptized in 2012. However, for now, I for one find the above figures quite enlightening. It seems that others do too. The stats show that the majority of countries (152 versus 53) seem to be struggling with publisher retention. 75% of countries struggling with retention compared with 25% experiencing growth regardless is surely more than just an anomaly.
The USA, the heartland of the organization, would have been 13,228 publishers down last year if it had not attracted roughly 32,953 new ones (assuming the number baptized roughly corresponds with the number of new converts attracted). Yes, publishers move around. Yes, people die. The actual number of those leaving may vary from 13,228 accordingly - but it's still a useful number to have as a ballpark figure. Even more useful when you consider that the Society won't be able to rely on its baptism figures to hide the number of those leaving forever.
Now do you understand? Or is it all still so "ridiculous"??!
Cedars