There is truth in the suggestion by Halo that often the question about what attracted converts to the Watchtower is slyly judgemental. I know I bring a lot of my own strong views to the answers I give. I do think it has a lot to do with intellectual functioning. Although I was raised in the religion, I could never in a million years imagine the type of person I am being attracted to any religion that mistakes slogans for deep thinking. Puh-lease!
So am I saying you have to be simple-minded to have "researched" the JWs and concluded they do have "the Truth" ? Yes. But I'd also suggest the JWs are experts at tailoring their message to people's inherent need for clearcut answers to their "God" questions. And, to have fallen for simple messages does not mean you are forever doomed to be misled. Look at all the people who join up in a state of utter conviction that "This is the Truth!" and who eventually have their eyes opened when they see the huge misfit between what the witnesses claim for themselves but end up not practising. Hypocrisy is an effective eye-opener for sure. Even the misled can change their minds and conclude, "This is NOT the Truth!" So, in a way, if you were misled and have now un-misled yourself, you are smarter than a hell of a lot of other people who keep believing it is the Truth. You have demonstrated the ability to use your intellectual functioning and become perhaps sadder but undeniably wiser.
Like every good salesperson who ever existed, JWs attract people by appealing to their own needs and wants. Many people are searching for absolute answers to unanswerable questions such as, "What is the purpose in life?", "If there is a "God", why does "He" Permit Suffering?" and "Is There Such a Thing as a "True Religion"?
I'm afraid that the Watchtower's confident and blindingly simplistic answers to these sorts of "eternal"questions appeal to people who are not that well read. If you are well read, you realize that theologians and philosophers have grappled with these and more complex "Purpose of Life" questions for thousands of years. You are not easily impressed with the once-over-lightly answers that the JWs give. But even if you were at one time not well read, you give pretty good evidence now of being far better read and not so gullible.
So, if I can be so bold, when I hear people say that the JWs are the first religion that answered all their questions, after a feeling of "Uh - Oh" inside me, I conclude these people are not so smart to begin with or - in the desperate search for meaning - have settled far too prematurely for slogans masquerading as "Truth". Either way, converts to the JW religion - as is the case to converts to any other cult-like religion you care to name - are at best optimistically gullible and at worst victims of their own ignorance - and somethimes both. Oh, perhaps a fraction of converts do so in order to get into the pants of a potential marriage partner - and sometimes not even their own. Increasing the odds of having sex with a lovely person is perhaps one of the most compelling reasons for joining the worst club on the world in order to have what promises to be the best sex, as people often find out to their well-deserved long-lasting regret