bear in mind the money isnt "demanded" by the org, but its framed as a "suggestion" (command) that the money that would have otherwise went to the repair of the home to be forwarded to the society. My personal experiance in florida was that everyone who had their house repaired donated the insurance money when it was paid.
Bear in mind, its a win/win for the org. the labor was FREE (my dumb ass working on a roof for free) and the materials were FREE (donated by well meaning friends in other areas). Even if the "puplisher" in question didnt donate the money out of guilt and frear, the work costed the branch NOTHING to begin with. No loss at all. Its absolutly brilliant in its design.