I regard this as my "unique selling point", namely the fact that this book being written and published will inevitably get me disfellowshipped, since I will be publishing under my real name. This is something I intend to make very clear in the book, namely that I will face consequences for speaking out.
That is an interesting point. It also lends to a sequel, since people will want to know what happens.
When I speak with nonJW friends about the religious teachings, their eyes glaze over. When I speak about my life as a JW they find it fascinating and want me to write a book. They love the sex and money related aspects. ie, masturbating and then telling the elders, and feeling like I will die at Armageddon for it. Or how old I was when I lost my virginity. Or working fulltime in Bethel for $20 dollars a week, having come straight from uni and made to clean toilets for the first year.
The blood and shunning topics are also very powerful.