A few years ago I became interested in the subject of Neuro-linguistic Programming (NLP). While the core concepts of NLP have been largely discredited as New-Age pseudo-science, there is no doubt that there is at least some validity to the idea. Words and images remain the key way we communicate. Some people are clearly more skilled at their use than others. The whole concepts of memes is based an what is essentially the same idea.
Whether you believe it or not, there is a curious pattern of manipulative language in many WT articles, a pattern that appears to me to be influenced by NLP concepts and methods. For example, in the recent Watchtower of January 15, 2013, in the Study Article "Let Nothing Distance You From Jehovah" there is to my mind a very odd expression used in connection with the admonition to refrain from contacting disfellowshipped relatives even by email. The comment is:
"It is not wrong to hope that a loved one will return to Jehovah." - (ibid, p. 16)
This comment is a caption to a photograph of a very sad looking couple looking forlornly at a family photograph showing presumably their disfellowshipped daughter. A similar statement is made in the body of the article:
"It is not wrong for you to entertain the hope that your loved one will return." - (ibid, p. 16, paragraph 20)
Now, when I read this, it struck me as odd that this obstensibly encouraging, empathetic comment was wording as a negative. It was not, "It is RIGHT for you to hope your loved one returns ...," but rather, "It is not wrong." Not wrong. Odd word choice.
Why would the WT Writers choose to word what should be an affirmation in a negative manner? We can only speculate, but there is some basis for our speculations.
It is a popular axiom that, " your subconscious mind cannot process negative words. " Personally, I don't know if I completely subscribe to this notion or not. But I know educators and parents are encouraged to phrase affirmations positively rather than negatively. We are told to tell our children:
"Do this!" rather than, "Don't do that!"
"You can do it!" instead of, "Don't choke!"
Why? For a couple of reasons. It's more direct, it's simpler and whether it's really true or not, we all like to hear a positive over a negative statement.
Certainly the mind is a vast and as of yet largerly undiscovered--and in many ways still very misunderstood--country.
Nevertheless, many disciplines have studied it intensely for a variety of reasons: psychiatrists and psychologies seek to understand and to heal, advertisers to persuade and other unscrupulous ones to manipulate and control.
So why did the WT Writers choose to tell their follower that it is, " not wrong ," rather than to say, "It is right for you to entertain the hope that your loved one will return"?
Have they been studying NLP and attempting to implant conflicting subliminal messages in the minds of the R&F JW's? I'll admit it, it's tempting to engage in this kind of wild speculation, but to answer with an air of certainty would be tantamount to practicing mind-reading. This is something I do not do.
I like my evidence to be more substantianted than this. But it is an intriguing question to say the least. Given their track record and the vast amount of other evidence from their own publications which clearly demonstrate a very entrenched pattern of the deliberate, conscious application of sophisticated manipulative and controlling techniques I can only say this:
I wouldn't put it passed them!
00DAD