THE WORLD'S MOST ACCURATE MAP MAKER advertises:
"Ours are the best and most accurate maps in the entire world!
How can we make such an absolute claim?
In short, the distance from Point A to Point B is flawlessly plotted as to mileage, access roads, conveniences along the way, hotels, motels and road work. The Eye in the Sky makes every newly published edition up to the moment in matching on-the-ground changes.
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SOMETHING IS AWRY!
Calls and complaints occur reporting wrong directions, roads that don't exist, dead ends and confusing contradictions between the real highways and the map illustrations.
Company spokesman reassure you it is just a glitch and the satellite in the sky will provide future information without error.
People are upset. They get lost. They waste valuable time. Families end up in dangerous neighborhoods. Business men miss vital meetings. Budgets are busted because of cost over runs. In short: DISASTER!
The accuracy of the map and the source of the data don't match the actual situations on the ground where the rubber-meets-the-road!
More excuses are offered. People don't use their maps correctly! People expect too much when human error is always a factor. The NEWER maps will be much better than the older ones. Be patient......be patient.....
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WHAT MUST BE DONE?
Should the manufacturer do any of the following?
1.Issue press releases blaming the customers for not being more self-reliant by performing extra due dilligence?
2.Defend the map errors by pointing out roads are always being built and changed by the the Department of Transportation?
3.Excuse the losses by pointing out all the correct features of the map and how the apparent discrepencies are a very small per centage of the map as a whole?
4.Point out that the digital satellite camera can be affected by weather, sunspots and occasional human error?
Or,
1.Apologize. Explain the source of the errors. Promise to be extra responsible in the future.
2.Offer free corrected maps to inconvenienced travellers.
3.Perform internal quality control inspections to insure better quality control.
????
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LESSON TO BE LEARNED?
When does an error or mistake become INCOMPETENCE?
Or, worse still---when does incompetence become MALFEASANCE?
Customers who place confidence in a product in good faith have the right to expect honest intent on the part of the manufacturer.
The marketplace competition provides alternatives when a product is inferior or management proves irresponsible.
HOWEVER....
What if you were convinced the map maker was the ONLY manufacturer who could be trusted? After all--a satellite camera can SEE what others cannot see. It is an unimpeachable source.
How many errors would it take to change your mind? How many times could management blame YOU for being lost, confused or misdirected?
You can see where this is going a mile off, can't you?
THE WATCHTOWER BIBLE AND TRACT SOCIETY claims to have an unimpeachable "eye in the sky" that gives them accurate information that enables you to plan a head and save yourself troublesome disaster as you travel from Point A (this wicked system) to Point B (paradise on Earth after Armageddon)
How many confusing directions, mismatched descriptions, wrong illustrations, and wasted plans does it take before the Traveller is an IDIOT for continuing to do business with such a Map maker?
