“respectful_observer”:
“Doesn't he mean "...and YOU'LL have beautiful buildings which YOU can use after Armageddon?" After all, he'll be comfortable in his new heavenly assignment by then.”
Good point. As the illustration on p. 11 of the July 15, 2013 Watchtower shows, all the members of the Governing Body are supposed to have left the earth shortly before Armageddon. So, it looks like in reality they believe that they aren’t really going anywhere soon. Their own lack of faith is thus exposed.
“snare&racket”:
“They are just stirring up the rumour mill of "what do they know?" And "is it a sign that they think its imminent?" ..... All that b.s.”
True. When you think of it, that underlying strategy kind of makes sense. Actually, by doing this new building project, the Governing Body can accomplish killing two birds with one stone: On the one hand, they are securing a nice not-so-little “nest egg” for their retirement future and for the continued propagation of their cult religious network (pyramid scheme); and on the other hand, it perpetuates the intrigue aspect, further validating the Governing Body’s perceived “theocratic” leadership.
It’s just a game of follow the leader, and see what the leader is going to do next. The almost soap-opera-like fascination is almost similar to the cult-like following of the goings-on in the British Royal Family, so doggedly pursued in all the tabloids. I guess people will always need some kind of celebrity.