I have no doubt that many of their postulations are reactive and in response to detractors catching them with their pants down and their minds corrupted.
In the end as Ray Franz observed they merely weave an increasingly tangled web aka a "morass of inconsistencies".
Being materialistic spiritually blind apostates, the GB (Sanhedrin) are not able to walk by spirit and must rely on walking by sight and flesh. Hence they have no access to higher wisdom and need to keep cheating and lying to avoid being unmasked to their followers.
Their end will come.
Corruption is not indefinitely sustainable.
(Maybe consultants are indeed used to help them strategize on packaging and timing of their latest "nu light")