Have you noticed how the Org, and individuals are MORE concerned about the ACTUAL event such as the international conventions, rather than the CONTENT of the program?
I often shake my figurative head (ok, literal one too!), as I see the all the hype being generated by the ACT OF ATTENDING, and think that most are not actually interested in the stuff that will be presented, but are more concerned about simply being there or getting there....
And, they are more focussed on the ACTIVITY of a campaign, such as a tract work, or invitation hand out, rather than the ACTUAL CONTENT of the material.
It shows that the average witness is in it not because of the "truth" of teachings, but more because of the social aspect....