Notice the use of the word "Jehovah" to refer to the organization. This is similar to the gag-worthy Sophia video where the little girl gives her only coin "to Jehovah," even though it is the multinational corporation that is getting it. Now, when a group of minimally educated men of limited intelligence make a decision to disfellowship, it is "Jehovah's" direction, "Jehovah's" discipline. The name is used to invoke divine, unquestionable authority, putting a God's face on what is a very human, imperfect set of dictates. This is, I think, mind control or manipulation, without a doubt.
But do they use that name when protesting that they are not inspired prophets? Or when they make a mistake? Or when they have to "tack" like a sailboat in the quest for "new light"? Then, it's all "imperfect men"!