I see it as another one of their cases of stealing other people's ideas, criticizing that person for not following the organization by suggesting ideas or starting things on his/her own, then focusing all praise on themselves for implementing it.
Back in 2005, after the Daniel book study, I sent a letter to the Society/CCoJW telling them that the quantity of 10 toes of the statue do not mean anything
because it is a statue of a man and by default it would have 10 toes; contrary to what the Daniel book said. They sent a letter to the congregation elders and held their position. Then in the 2011 Convention they stated that the number 10 does not mean anything.
Several Witnesses had websites, some with audio. Many closed because of pressure from the Society and others. But because of their
popularity, JW.org was started with the Society's canned audio such as the dramas, magazine audio and Bible audio. Then other things were added.
Now tv is added. That is because the fact is that people want more than the canned audio of someone reading a book. But their videos and presentations are still so contrived that they are useless.
As always, see someone's idea, criticize them, then steal it, and take the credit for themselves.