Umbertoecho, the two men that are mentioned in that article are JWs who were founding members of the Society for the Advancement of Blood Management. (The website is temporarily down - not sure why...but the Wayback Machine is good for examining the society's history and stuff).
SABM was the first society of its kind - all the rest of the global blood management societies have stemmed from it. The Society for the Advancement of Blood Management was established in 2001 and the SABM President’s Award Recipient for 2002 was the Watch Tower Society.
The website has underwent many changes since it was first established, but that information can be accessed through the Wayback Machine, and I have an old membership brochure archived that gives that information.
Shannon Farmer, the Australian JW who is working really hard to get blood management implemented in the entire country of Australia as the "standard of care", is the bigwig in SABM history. He was the first president (I think...) and his books and writings are promoted on SABM's website.
Another prominent JW who is currently the Executive Director of SABM, is Richard Melseth.
Mr. Melseth was connected to the website (now defunct) mybloodsite.com. Their mission statement said this:
MyBlood promotes Blood Conservation/Patient Blood Management as a progressive step towards Bloodless Medicine or Total Blood Avoidance, with the recognition that these Blood Conservation Programs can also serve the patient seeking Bloodless Surgery when Bloodless Medicine protocols are employed.
MyBlood is committed to establishing transfusion-free surgery and Bloodless Medicine as the Golden Standard of medicine worldwide.
What mybloodsite was promoting was the Haemonetics Cell Saver. And a no blood card that had an UN resolution printed on the back which said this - "The right to refuse medical treatment is universal. This basic human right has been recognized by United Nations Act (/C.12/200/4) which prohibits non-consensual medical treatment". ....*note the year of the UN resolution...right in line with the WTS' involvement with the UN.
Mr. Richard Melseth has been pretty busy with promoting the WTS NoBlood doctrine. In 2010, he was active in Asia in that promotion, and his most recent accomplishment was producing a film that shamelessly misrepresents the dangers of blood transfusions.
Primum Non Nocere: First - Do No Harm.
Shake the SABM tree a bit harder, and JWs tumble out all over the place. LinkedIn has many JWs who claim membership in the SABM as "founding members".