“Bad associations spoil useful habits.”
"He that is walking with wise persons will become wise, he that is having dealings with the stupid person will fair badly."
Here even Scripture shows that our association influences us for good or ill. The pressure to conform to JW teachings does not solely come from within due to misinterpretation. The message has often been clear at every meeting and assembly: "Can you do more?" What you are doing is never enough, it's never quality enough. You might be doing this, but are you doing that? If a person does not see this pressure is coming from the top-down, they are not listening at the meetings.
In the Watchtower org, a person's social standing is often dependent on how well they perform and how much they conform.