Physical book sales are increasing in terms of volume and value while Ebooks have stagnated.
Newspapers on the other hand are in terminal decline, but that is a separate market.
Why are physical books still so popular? Not sure. Different explanations have been offered. Whatever the explanation, it is a fact.
So Watchtower isn't ceasing book publication as part of broader societal trends. It's ceasing publishing despite robust book sales generally, because of their own financial difficulties.
Did people notice they even announced reductions in their online content? Things must be so bad they are even having difficulty doing that.
I don't know how it will play out but I think there may be some sort of crisis/splinter/disintegration within 5 years or so. Unless they can think of some way out of this mess.
Mark claims that Watchtower has paid out $200 million and counting to victims of abuse in the United States alone. Does anyone know if that's remotely accurate? If so there goes a quarter of the Brooklyn property profits right there. Plus the cost of Warwick, plus the fact they have a running deficit. Does anyone really think they're not in trouble?