Magazines not placed: 1,155,000,000 - 700,000,000 = 455,000,000
just for the sake of playing with the numbers- consider if in one year they have over 450 Million mags sitting around in jw homes
if you reduced the number to say
2003- 455 mill
2002- 410mill
2001- 380mill
2000-340mill
1999-290mill
the bottom line is we are talking about a He!! of alot of mags just sitting around
now bear in mind we are talking about ONLY MAGs, not book, booklets and tracts
we are talking within a 10yr period literally billions and billions of pc of printed material paid for by JW over the years
my understadning is that 100.000 BOOK SOLD IS what it takes to get on the NY best sellers list
well each time wt releases a book it is printed in 6MILLION copies
they have an INSTANT market (JW) for their product, and like many mulit level marketing firms the money is not in the product but the selling of books, tapes and seminars