I have to totally agree with Dmouse. It is also weird to me how some cannot see it. It seems some are at cross-purposes here. The ones who say they cannot see it are considering the article through the tinted glasses of wondering how on earth the Society could possibly be pointing to such a distant date because that would be 'counter-productive' as far as increasing a sense of urgency. They seem to be missing the point however...
The psychology of this is very interesting. .
The point I get is that the Society is hedging both ways with this. Reading the article, they are re-emphasing that the end is imminent and the work is urgent, as they have for over 120 years, because the end may come at any time, YET, with this article I believe they are indeed planting the seeds for a maximum time span this system may go for.
Seems to me the Society realise that any 'weak' and disaffected ones will see this new possible date and probably just get weaker and leave, like they were going to do anyway; this will be just the excuse they're after and they will be 'sifted' out. The Society are not afraid to take a temporary loss, as they did in 1975 and 1994. BUT they know the loyal and unthinking R & F will give more heed to the usual proclamation that the 'end is very close'. Jesus words that 'you do not know the day or the hour' is like a sacred mantra to JW's, so the 2034 implication will be dismissed as 'no one knows the day or the hour'.
Wishful thinking about the end of the world being close is enormously powerful and is the main psychological exponent for the gullible R & F to be kept in line.
Just think: if you had busted your buns for years, or all your life, doing all the 'works' the borg are expected to do and then an article appears in 2003 that 'implies' that this system could go on for another 30 years, yet in the same breath the article is saying that 'the end is close' and it is more urgent than ever before, what are you going to take to heart? The latter obviously.
If you are running a marathon, and someone says once-off in a vague kind of ambigous way that the finish 'may' be quite far off, you may be a little perturbed, YET if you have always heard right from the start of the race that the finish is 'just around the corner' and the person who implied the end may be rather far off in the same breath restates that it is imperative to keep running because it is still close, what are you likely to believe? You're gonna keep running aren't you?
The GB know this psychology only tell well. Only a small minority will see the 2033 date and be discouraged enough to leave, and they are probably already 'unfruitful' and near to leaving anyway as it is. Let them go..sift them out. The great majority will not give the 2033 connection much weight and new twist on the parallel to Noah's days much credenc; rather they will just hungrily gobble up the usual rhetoric that 'the end is close' and the work is 'more urgent than ever' and plug on as usual.
At the same time the Society have hedged their bets with this. It's there in black and white now..the ass-covering is done. If the system does drag on for many years to come, they can always point back and say 'look, didn't we tell you that the system may go for 120 years from 1914, so quit complaining, and do more cuz now it's REALLY close"
So crafty..