I agree with Vidiot the moment they decided to become a religion (Tax advantage anybody?) they lost their message and advantage. It once was a bible think group under Russell and then it became a corporation with a religion......... under Rutherford.
Knorr and Franz went along with these changes because it suited their life style....... Hell they dreamed up what the JW's were to think and how the printing corporation was to be productive. Their bull shit was all about meeting goals and a slippery number of beliefs that many were corralled into.
Like the Christian Scientist Movement and the Scientologist's they tapped out. People walk by their places of worship and hold their nose. Who's next...probably the Mormons.
It's a bitch creating a religion.