I don't think the numbers tell the whole story, and I agree with Blondie about not trusting them. I'm going by the overall feel/look/"smell"/etc. If I see a dog writhing injured in the road, I know something is wrong..
JWdom is writhing in the road; it is badly injured and is, to me, dying. It is completely in survival mode - flapping at the water trying to keep from drowning. The org used to be proactive and confident and bold; now it is simply reactive and cowardly. It runs from challenges, deep questions, etc. Individual JWs used to seem to relish challenges, arguments, etc. Now they run from such. The org has been defeated in the doctrinal arena and no longer really enters in it. It has become and is becoming more so a dumbed-down lifestyle religion.
JWs used to think and question and analyze and study. In the older days, JWs were encouraged to study the "deeper things." They had concordances, interlinears, various Bible translations, etc. I knew JWs who were learning Koine Greek and Biblical Hebrew; others were studying world history to see how it related to Bible prophecy. Now, the org discourages such because it knows its doctrine can't stand up to such. JWs now are ignorant and confused; they don't their own history and doctrine. A few years ago, a 35ish JW female approached me in a parking lot and tried to give me a tract. As I was talking with her, I was shocked to find out that she had never even heard of Fred Franz - one of the most influential figures in JW history.
I vividly remember as a child hearing the JW adults sitting at tables by motel swimming pools at night after district convention sessions having deep discussions about prophecy - talking about, for example, the king of the north. JWs don't do such anymore.
I know I sound like a broken record mentioning this, but here I go again... it is a profound, telling point to me. Back in the 70's and 80's, in just my area alone, there were eight engineers, two dentists, a veterinarian, two medical doctors, a college professor with a doctorate, a high school teacher with a BS in physics, a brilliant armed forces pilot, a number of really successful businessmen, and a number of deep-thinking hippie types who became JWs. THAT KIND OF INFLUX WILL NEVER HAPPEN AGAIN!!! In fact, I don't think JWdom is growing much at all, if any, from the outside anymore. If it does attract outsiders, they will not be like the ones I mentioned above; they will be unstable and/or needy and/or lonely and/or low-caliber and/or lacking in intelligence and discernment. I, myself, would never have become a JW if I had had the internet and if JWdom was what it is now when I became a JW.
The JWdom of the 70's and 80's would have ridiculed the JWdom of today. It is now a shallow, shiny & glittery, "plastic" televangelist-like religion. The preaching work is at best a faint, unclear whisper. It is nothing like the Jericho-style shout it should be according to JW theology. Back then, we had four 32pg mags to read per month; now, they barely have mags, and what they doe have is simplified and dumbed down.
I think the whole realm of JWdom is a house of cards that could crash. It is continuing to be exposed. Its history of failed predictions looks more and more wrong with each passing day/month/year.
consider Mt 10:18:
You will stand trial before governors and kings because you are my followers. But this will be your opportunity to tell the rulers and other unbelievers about me. -NLT
On my account you will be brought before governors and kings as witnesses to them and to the Gentiles.-NIV
JWdom is being haled before governmental authorities, for sure, but it ain't to give a witness. It is being exposed. It is not fulfilling this prophecy; in fact, it is doing the opposite of what this prophecy foretells.
The zeal and depth and excitement are just gone. People aren't going to sacrifice for the org the way they did back in my day. I think most of those who are really intelligent and honest and discerning have left JW land, and those who remain are more the naive types who are easier to control. Maybe the org will continue on with such types propping it up, but I still think it could reach a cataclysmic crashing point.