My experience of going to the memorial:
People were glad to see me and came up and chit-chated about various things. I saw only a couple of people avert their eyes when I made eye contact with them. Most were genuinely glad to see me.
The talk itself was well-done, though it was typical JW-speak and glossed over some things that could easily be taken issue with(such as only eleven apostles were present when the bread and wine were passed)
No special announcements, just the announcement about the "special" talk later in the month. Something you do every year is no longer special, but annual.
Regarding Scoob's impression of how he was treated at the hall: If all the meetings were as pleasant as the memorial, then going to the hall wouldn't be such an issue. But think about it. If we decide to attend meetings, if only on Sunday, sooner or later the elders and others will start pressuring us to "do more". We'll be asked to "reach out". I don't like the term "love bomb", but unfortunately, that's what happens at the memorial if we go, we get love-bombed. But, keep up the meeting attendance and then the pressure to be assimilated becomes greater and greater. I could go to the hall on Sundays(if nothing else is planned) just to socialize without any problem. That's nothing different than most other churches. But JWs just don't want your presence at a meeting once in a while. They want your dedication to their cause. They want your time to further their cause. They want your soul.
Try it for a while. Go to the hall on Sundays. Enjoy the fellowship. See how long before they insist on more meeting attendance. Before they insist on going in service. Before they insist on joining the "school". Before they insist you reach out for more "privileges". As long as you toe the line, things will be great. As soon as you resist, you'll see the good times end. You'll be "marked". Maybe even unofficially shunned by the more zealous types.
But, if want to return, then you should. Following your heart is not so bad as long as the mind is not completely ignored. If your heart wants to go back and your mind finds no reasaon not to, then by all means, do it. But if ever your mind should raise a red flag, please do not ignore it. Find out why your mind is concerned and make decisions based on both mind and heart.