I used to buy Black Label beer for 99 cents a six pack. It was horrible. Finally, one day, I said to myself, "why am I drinking this lousy stuff when I can get Busch for a quarter more a six-pack"?
Some stuff went down in price though. In '77 you could get a brand new pair of Levis for $14.00. Now you can get them for $16.00, more than 25 years later. If you look at what wages are now compared to then, they came down in price.
Why do I care? I always wanted a pair of new Levis but could'nt justify spending 5.5 hours wages on a pair. Now I can buy three pair for an hours wage. Of course, now my butt is 25 years older and, well, it just wouldn't be the same...
Carling Black Label... Now Hubert, that was good beer... That's what you went back to buy after you drank the two six packs of Busch. Of course there was always Boones Farm or MD 20/20 for about 4 bits.
There were some things that seemed to go up in price almost overnight. Comic books were five cents a copy for years. Marvel Comics came along and the price spiraled up to fifteen cents. That was a kick in the pocket book for a young boy.
I remember in 1978, I was 16, and was desparate to have a pair of Levi's...mom said if I paid for half, she'd pay the other half....they cost around $16.00 then, i saved the $8.00 that I needed from babysitting, we went to the store, purchased the jeans, I took them out to the car and promptly took my old jeans off and put on the new Levi's.....Ahhhhhh, now that was living....