I used to like TC, Mel Gibson too, but after they started spouting their crap, I don't care for either one of them. If a movie gets a good review by people I know, then I might see it. I won't see WOTW, as I don't care.
I saw the Jesus movie, just to say that I did: it didn't change me one bit, infact, it reinforced my current views of Religion(mono-theism) being a political control mechanism.
I also don't care for sports, because who really wants to see a bunch of millionares throw a ball around, and some of these guys are just so stupid in their personal lives. Give me Rugby or Aussie Rules foot ball any day.
When celebrities try and sell BS, just acknowledge it, and step around it.
Once again, a not too lucid post from DU, but in the big picture, it doesn't matter.