steve2: I notice that the attention headers on the trolleys are on relatively innocuous topics like "Is the Bible Really God's Word?" and not on how on warnings about how near the end is - which is kind of puzzling because from the organization's perspective, the end is that much closer as time passes.
On the other hand, it's also a no-brainer that the organization is now trying to convey to the public a nice, balanced healthy, non-cult-like outlook. Were they to come with more blatant warnings about the nearness of the end, it would provoke recognition that the organization has been banging on about the end since the 1870s - and you'd need an organ grinder's monkey to distract the public from the its healthy skepticism.
You've sure got a grip on the current situation in JWdom.
So JWs are now 'tickling ears'. Funny how they used to speak against others for doing that. What happened to the situation being like the seventh day of marching around Jericho? I thought JWs were supposed to be delivering a loud, bold, hard message in these very last days.