The WTS certainly doesn’t mind billions of non-JW people, or even weak JW people, being killed at Armageddon – just as long as they are not included. Not only do they not mind the idea of such a great slaughter of “other” people (i.e., not them), they, in fact, rather relish that idea, as it helps reinforce the thought that they are so much better than everybody else in the world. Nothing like having everybody else (not them) in the whole world killed as a means to elevate them up on the highest pedestal.
And that is really the core foundation of their religion (i.e., We’re right, you’re wrong – prepare to die!). The WTS purports to be based on love, but it is obvious that such a religion which effectively seeks the ultimate trampling on everybody else in the world is in reality just another brand of rotten hate.