I'll say real creativity has a certain freshness to it, and is not necessarily a matter of a unique form that has not manifested before. It is not unlike those Mentos mint candy commercials actually, I always found that the idea of a Freshmaker is remarkably similar to the idea of beginners mind in zen.
For that matter, I will say real creativity is without self or ego - so it is not a quality attributed to someone. Most forms of creativity tend to be limited in a certain sphere, the most obvious example being the different types of art. Conceptually I find the most interesting and enjoyable type of creativity to be humor, someone with a really good sense of humor will come up with really unusual ideas, and it can be considered a type of intelligence. The thing is, real creativity would include the ability to create a new self, therefore one is not limited to a self that happens to draw really well or whatever - so in that way I would distinguish between someone who has vision and 'a creative person.' But you cannot say that person is really creative if that person is no longer the same person. Creativity, humor, and freedom (from your 'self') - to me these all go together.
"Nothing sticks to you, staying fresh staying cool - with Mentos fresh and full of life!"